More and more business owners are beginning to see the value of content marketing. They are now starting to recognize that the content they produce for their followers is actually playing an important role in the purchasing habits of their customers.
It is true! When content marketing is used consistently on their website’s blog, for example, their customers are building trust in the company because of the tips, advice and guidance they are receiving from them on a daily, weekly, or monthly basis. It is this loyalty that has been created through content marketing that leads to an increase in sales for the business. Why does this happen? Let’s look at an example to get more clarity.
Take for example a business that sells unique coffee mugs. They could use content marketing to give recipes for delicious coffee creations and share it to all of their followers either on their social media profiles or through a weekly or monthly newsletter. Whichever way they choose their customers will most likely be interested in the content that has been written. Ultimately the customer will end up on the blog section of the website. Now that they are on the website they may be more likely to buy a new coffee mug for themselves, a friend, or a co-worker. That is the power of content marketing!